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Research papers

Data, data everywhere, but no competitive intelligence in sight

Data, data everywhere but no competitive intelligence in sight describes many of the competitive intelligence systems in place today. Competitive intelligence - when used to its fullest with adequate knowledge dissemination - can actually help...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Alecia S. Helton
March 1, 1999
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Citation

Helton, A. S. (1999a, March 01). Data, data everywhere, but no competitive intelligence in sight . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/data-data-everywhere-but-no-competitive-intelligence-in-sight-


Research papers

Market research

Knowledge is an important corporate asset and yet the development of a knowledge based infrastructure is a relatively new business practice. This paper argues that such an important new development should be business-led rather than IT-led yet...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: David Holmes
September 1, 1998
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Citation

Holmes, D. (1998a, September 01). Market research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research--5321


Research papers

The market research agency of the future

The introduction of various internal and external changes in a company leads to new demands being placed on that company’s market research section. Daimler-Benz Aerospace is just one example among a large number of companies operating in the...

Catalogue: The Worldwide Internet Seminar 1998
Author: Thorsten Schwarz
June 15, 1998
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Citation

Schwarz, T. (1998a, June 15). The market research agency of the future. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-market-research-agency-of-the-future